Our biggest news this month is of course the
conference. We really enjoyed the day – all that hard work paid
off. It was great meeting so many of our members and supporters, and
we loved the speakers. Here is my account of the day – for those
of you who weren’t there, I hope to see you there next year!
Conference Report
I arrived bright and early at the Ballsbridge Court
Hotel. The event was held in the Grosvenor Suite, a beautiful
spacious room which can be divided in two by a folding wall,
as in this case. In the showcase
room, some of the exhibitors were already setting up their
stands. SUMO Multimedia, who were providing the showcase
build and the stage
set as well as the AV and lighting for the day, had done
a fantastic job, as always. The stage set in the conference
room really caught
the eye, designed to set off the Events Day 08 logo, printed
courtesy of Pure Graphics.
The delegates started arriving, first as a trickle, then as a steady
stream as more and more people dropped in for a cup of coffee, some
networking and a peek at the showcase. I had the great pleasure to
meet several of our new NEO Ireland members for the first time, and
there were also plenty of familiar (and smiling!) faces in the crowd.
Sessions and Speakers
Then it was time to begin the morning session, so we all filed into
the conference room to take our places. Clyde Carroll, who
was chairing the conference, wished everyone a warm welcome and started
off by
outlining some of the achievements of the events industry
over the past year, among them the launch of the Events Industry Skillnet
and
the National Convention Centre.

Then it was time to begin in earnest. Sarah Carroll kickstarted the
day with a rousing call to action, inviting the audience
to get involved with the Centre for Excellence in Events. Those of
you who attended
the NEO Ireland Christmas debate back in December will recall
that the topic of certification and degree level education in event
management
made emotions run high. This time, the focus was on how this
industry body is to be funded. Once again, the subject managed to
spark some
controversy among the delegates, showing that these questions
are clearly central to the events industry.
Next up was Terry Harmer of NLC Training, whose session on sales
techniques was split into two parts, the first one an introduction
to the concept of Neuro Linguistic Programming, which was as fascinating
as it was entertaining. Having attended one of Terry’s training
courses organised by the Events Industry Skillnet, I had been looking
forward to this session ever since we confirmed him as a speaker,
and I wasn’t disappointed. He was every bit as good as I remembered
him to be.
After a well-needed coffee and networking break, we were back for
Terry’s next session, which went more in-depth, focussing on
practical, hands-on tips and techniques. I found this session a virtual
goldmine of information, and it was delivered in a style that made
me laugh and learn all at the same time.
Terry’s second session concluded the first part of the day,
which meant that it was time for lunch – but first there were
spot prizes to be given away. Rachel Daunt of Alternative Caterhire
snagged the grand prize – a weekend break at the newly opened
Sheraton Athlone. The other lucky winners were Sue Ryan of
Fighting Blindness, Hilary Copeland of Copeland Corporate Events,
Ciara Feely
of FindaConferenceVenue.com, Sam Smythe of Plantlife and
Anne Doherty of Happening.
Now, since this day was all focussed on learning and information
and useful skills, maybe it seems shallow to be bringing up something
so mundane as food. Let me assure you: the food was anything but mundane.
Stephen and his team in Unique Dining had done their best for us,
and the result was mouth-watering indeed. Unique Dining provided the
food for the Members’ Away Day at DerryBawn, which was before
I joined the NEO team, and my colleagues have all been going on about
how great the food was, so my expectations were quite high. Well,
they certainly managed to live up to them. I’m only sorry I
didn’t have time for seconds.
First out in the second half of the day was Caitlin O’Connor
of Accelerating Performance, presenting a case-study on her
new start-up networking organisation Networth. I had looked forward
to her session,
seeing as how networking is such an important function of
NEO, and one that always gets mentioned in the feedback we receive.
Caitlin
talked about the challenges of getting the numbers in for
networking events and how to overcome them, as well as giving a few
useful tips
and tricks about the actual networking. Caitlin is clearly
passionate about her subject, and I found it very inspirational.
Next up, Michael Nolan of iQuest did a session on how to market conferences
and exhibitions. This was the first time I have heard him speak, and
it was a treat to partake of his vast experience, especially since
he is such an engaging speaker. Michael had promised Sarah not to
be too provocative, but as soon as he took the podium, he obviously
couldn’t resist a bit of controversy, stating that even though
the Irish are absolutely brilliant at organising events,
they are absolutely awful at marketing them. I have to say hats off
to his
efficiency - how the man managed to cram so much useful information
into only thirty minutes is beyond me.
Equally crammed with information was Ellen Gunnings session on how
to best use photos and press releases for PR purposes. I have met
Ellen a few times before, and I just love her straight-forward, no-nonsense
attitude. This serves her very well as a speaker, since she goes straight
to the point without dithering. I have heard the phrase “all
foam and no beer” denote something that lacks substance. Well,
judging from the rapt attention from the audience, I was not the only
one who thought Ellen’s session was all beer and nothing but.
Sarah Carroll then gave us a lesson in e-marketing, what it’s
all about and how to best go about it. Sarah is the top woman in her
field, and even though the pesky laptop wouldn’t quite cooperate
to begin with, she delivered a brilliant presentation which generated
great interest and several questions from the audience, leading to
an enthusiastic Q & A session with all the speakers in the second
part.
After getting all this information into our heads, we all needed
to stretch our legs a bit, and so grabbed a cup of coffee and went
around the showcase for a last chance to talk to the exhibitors and
practice our networking skills.
 |
Siobhan O’Sullivan (Park
Plaza Tyrrelstown),
Rachel Daunt (Alternative Caterhire) and
Gail Findlay
Shirras (Alchemy Events)
making the most of the networking |
The third part of the day was an inspirational piece – Sammy
Leslie told the story of how she built up Castle Leslie to a thriving
business. Sammy’s love for her family home, and for the business
she has created really shone through when she talked about the magic
feel of the nature surrounding Castle Leslie. She also talked about
the challenges and joys of being a female entrepreneur, admitting
that she sometimes sneaks in to work on the floor at one of her own
events out of sheer love for the job. All in all, Sammy’s warm
and open personality and genuine passion for her work left
a deep impression on me.

After this grand finale, it was time for Clyde’s closing remarks,
marking the end of a jam-packed day of learning, information,
showcasing and networking. Looking around the room, I felt a surge
of pride and
happiness to be a part of Events Day 08. To my mind, it was
a fantastic day, and what made it possible is all the support we have
gotten from
our sponsors, delegates and showcase exhibitors. Thank you
all for being there, and for contributing to making it a brilliant
day!
The showcase
This year, our suppliers had really outdone themselves, putting on
a great showcase and proving that there really is a lot of resources
out there for anyone organising events in Ireland. Thanks to all of
our exhibitors for lending style and flair to the event, and for keeping
us all up to date on the latest developments in the industry.
Eventznet
| Eventznet.ie is Ireland’s leading events software
and e-marketing service provider, and deliver all of NEO Ireland’s
e-marketing and websites. Eventznet has powered the registration
for exhibitions, conferences, seminars, festivals, networking
events, product launches, dinners and fundraisers. Neil Foster,
who is new to the company, but already an old hand at working
the Eventznet Events System, spent the day showing interested
delegates how to use it, and what it looked like from the administrator’s
side. |
 |
As for the front end of it, all the delegates had already used it in
booking their place, leaving only half a job for Neil.
Contact: Sarah Carroll – info@eventznet.ie - 01 230 35 26 – www.eventznet.ie
Slieve Russell Hotel Golf & Country Club
| The Slieve Russell Hotel – represented
on the showcase by Fainchea Donohoe – really has everything
you could wish for from a countryside 4-star luxury hotel.
The surroundings are absolutely stunning, and for the
golfer, there
is an 18 hole Championship Golf Course to improve your
handicap on. They also cater for conferences with up
to 1200 delegates. Take a look at their website to see what I
mean about those surroundings – you’ll be longing
for your next holiday. |
 |
Contact: Fainchea Donohoe – donohoef@quinn-hotels.com - 049
952 5031 - www.quinnhotels.com/slieve_russell.html
Hire All Event & Party Hire
| In addition to all the tables, linen cloths, eating, drinking & catering
utensils they sponsored us with, Leona Rothwell and Leon O’Keefe
had brought with them a cool piece of mobile dance floor as backdrop
for showing off some of their gorgeous furniture. Whatever you
need for your event – chances are Hire All have it, and
most likely at a very competitive price and in ten different colours... |
 |
Contact: Leona Rothwell – leona@hireall.ie - 01 295 3821 – www.hireall.ie
D4Hotels
| D4 Hotels are all about offering exclusive hotels in
an unbeatable location at exceptional prices. Their rooms
are a real treat, newly furnished, spacious and comfortable.
They have a host of meeting rooms for every need, and
the service we have received from Aine Martin, Lisa Courtney
and their team has been friendly, welcoming and professional
throughout. D4 Hotels sponsored us with the rooms for
the day, and they have been an absolute pleasure to work
with. |
 |
Contact: Aine Martin – events@d4hotels.com - 01 637 9361 -
www.d4hotels.ie
PromoCraft
| Therese had created a lovely display of
her beautiful art and craft pieces. Whether silver, bronze,
crystal, wood, copper or ceramic – if you are looking
for the perfect corporate gift or award, these pieces
are really something out of the ordinary. Whatever event
you are organising this year, allow PromoCraft to introduce
you to the originality and beauty of contemporary Irish
Craft Design. |
 |
Contact: Therese O’Regan-Artaud – therese@promocraft.net - 01 843 0816 -www.promocraft.net
Avcom
| Avcom is the leading audio visual hire
company in Ireland (you have all seen their ubiquitous
vans), and are constantly investing in the latest technology
to ensure that they have the best equipment available
for hire, such as widescreen projection screens, high
definition projectors, high definition plasma and lcd
screens (available up to 65”), a comprehensive
generic and intelligent lighting stock, high definition
cameras and edit suites to record your event in the best
possible quality. |
 |
To show off some of this technology, Edwin Whelan had decked out
their stand with an array of coloured lights along with his screen,
which had the double effect of making their stand look pretty and
inviting as well as a haven of cutting-edge AV technology.
Contact: Edwin Whelan – edwin@avcom.ie -
01 295 7213 - www.avcom.ie
Sheraton Athlone
| Joanna Hannick and Anna Donnelly were
showcasing the brand new Sheraton Hotel in Athlone, which
had literally only just days before opened its doors
to visitors. Judging from the photos, the place is well
worth a visit – the design of the place is stunning:
cool, clean lines without being stark, and they have
state-of-the-art conference facilities for up to 1200
delegates. The Contemporary Urban Spa looks a treat,
and so does the Presidential Suite on the very top of
the 12-storey tower, which with its private reception & lounge
areas is perfect for exclusive private functions. A big
thanks for the gift voucher that we got to give away
as a spot prize! |
 |
Contact: Joanna Hannick – info.athlone@sheraton.com - 090 645 1000 - sheraton.com/athlone
COMMUNiCATE PR
| Laura Curtin and Sabine Hoffman from Communicate
PR showed us that they are true PR professionals. Watching
Laura work a room is always a pleasure – she is
a master networker who knows how to get maximum information
into a minimum space of time– and I doubt that
anyone left without having had a pleasant chat with her
or Sabine. Communicate PR is a creative and proactive
business management and public relations consultancy
offering a practical kind of magic to companies and organisations.
They offer an extensive and versatile service, supporting
their clients with PR & Promotion Planning, Press
Release/Article Writing, Media Relations, Event Management,
Conference & Exhibition Organisation, Communications
Training and Video/Print Management. |
 |
Contact: Laura Curtin – laura@communicatepr.ie - 022 20213 - www.communicatepr.ie
Magnum Events
| Since Elaine O’Connor was helping
us out by working the day, Shane Pollard was manning
the stand for Magnum Events, impressing the delegates
with the versatility of their service and the grand scope
of the events they produce – their name is aptly
chosen. First time I met Elaine, she humbly explained
that while they organise every kind of event, they tend
to specialise in “small to medium-sized festivals,
10-15 000 people or so” which just goes to show
that there are more ways than one to use the word “small”.
To have the help of a seasoned pro such as Elaine during
the day was a great help, and a big thanks to Shane and
Slainte Stillorgan for giving us the mineral water. |
 |
Contact: Elaine O’Connor – info@magnumevents.eu - 01 201 8882 - www.magnumevents.eu
PJT Insurance Services Ltd
| PJT Insurance Services Ltd are the leading
suppliers, risk management and claims management to the
Event Industry in Ireland. They signed up to NEO in January,
and I was very happy to finally get to meet them in person,
even if their CEO, Peter Thomas, unfortunately couldn’t
attend. In his stead, Mary McSweeney attended, and she
and Colin Donohoe showcased the services of the company,
which is Ireland’s leading leisure & entertainment
insurance broker as well as covering general commercial,
construction and personal lines. |
 |
PJT have over ten years in the field and
act for most major event organisers, including the largest
concert promoters. PJT arrange the AOIFE insurance scheme
for AOIFE Festivals in Ireland and also have extensive experience
in arranging insurance elsewhere in Europe.
Contact: Peter Thomas – peter.thomas@pjtins.ie - 01 840 1254
- www.pjtins.ie
SUMO Multimedia
| SUMO Multimedia is the one-stop solution
for all your lighting, set design & stage dressing,
audio visual and post-production needs. I think their
quirky creativity and imagination really shows in the
way they designed their showcase stand: after dressing
the conference room, building the showcase stands and
setting up all the AV and lighting, SUMO Multimedia thought
not of their own tired feet but of the delegates’ and
so set up a cool little chillout section as their stand. |
 |
While they didn’t get to chill at
all – since they were busy making sure everything was
spick, span and working perfectly – plenty of the delegates
took the opportunity to relax in the comfy sofas and have
a chat with Laura Fallon.Together with Matthew Kirwan, Laura has
been working on Events Day 08 with us, personifying the friendliness,
creativity and reliability that to us are the hallmarks of
SUMO.
Contact: Matthew Kirwan – info@sumomultimedia.com -
01 612 0936 - www.sumomultimedia.com
FindaConferenceVenue.com
| Ciara Feely, who found our venue for us, was showcasing
her newly launched venue finding service – FindaConferenceVenue.com.
Ciara has an extensive background in the hospitality industry,
and she has used her knowledge to build up a great store of
detailed information about venues for meetings, conferences
and events all around Ireland, all collected in one place and
available to clients free of charge. Sounds to good to be true?
Check out their website if you don’t believe me. |
 |
Contact: Ciara Feely – ciara@FindaConferenceVenue.com - 026 210 15 - www.FindaConferenceVenue.com
The Events Industry Skillnet
| Events Day 08 was organised in conjunction
with the Events Industry Skillnet, so of course the new
Network Manager Ceslee Foster was there to showcase the
training courses provided through the learning network.
With a number of useful and interesting training courses
coming up in May and June, there is lots to be learned,
so head on over to the website and see if any of the
courses catches your fancy. To avail of the heavily subsidized
training courses and make sure the grant money is put
to good use, sign up for membership online. Ceslee will
be delighted to answer any questions you may have about
membership, training course schedule or anything else
you can think of. |
 |
Contact: Ceslee Foster – ceslee@eventsindustryskillnet.com - 01 230 35 48 - www.eventsindustryskillnet.com
Fun Foto Imaging
| Brian O’Reilly, Andy Carroll, David
Mooney & Dean Douglas did what it says on the tin – especially
as regards the Fun bit. At first, the audience was a
bit camera-shy, but after a while we all really got into
the spirit and had great fun elbowing our way through
the gathering crowd to strike a pose in front of the
camera and have our face stuck onto such august bodies
as Conan’s, David Beckham’s or, in my case,
Lara Croft’s. In the end, I think hardly anyone
left without a mouse pad, T-shirt or framed image of
themselves trying to keep a straight face and wearing
someone else’s body. Fun Foto Imaging is the sister
company to Monte Carlo Entertainment – these guys
are serious about fun, and will organise your event from
start to finish in a friendly and professional manner
and make it a memorable occasion. |
 |
Contact: Brian O’Reilly – info@funfotoimaging.ie - 01
499 9810 – www.funfotoimaging.ie & www.mcentertain.com
Comments & Feedback
We hardly had time to unpack all our boxes last Thursday before the
thank you-emails started to drop in, making our day in every way.
Guys, you make us blush…it’s worth every drop of sweat
we shed to know that you appreciated the conference, so thank you!!
Here’s what some of you said:
“ Thank you very much for a wonderful day yesterday. The
speakers all had great knowledge and advice to impart, and it was
all done
so with such passion and enthusiasm. Thank you very much
for making this happen and for the inspiration you bring to the industry.”
“Just wanted to drop you both a quick email to say thank you
for yesterday. It was a very interesting event and did meet new contacts
and that’s what its all about!!!!”
“… I would like to say a big thank you to Sarah and
her team for an excellent day of networking and education at the
events
day. I look forward to meeting with you again soon.”
“Thank you for your hospitality yesterday at Events Day
'08
I thoroughly enjoyed my day and made two very important contacts,
which I
am already working on following up.”
“Please thank Sarah and the gang, as usual event 08 was
a really informative event, I enjoyed Michael Nolan and I thought
that Terry
Harmer and Ellen Gunning were excellent, it was great to
hear real experts share their experience. Thank you again.”
“I would like to thank you for a great day at Events Day
08.
[We] really enjoyed the day and we were furious that we had
to leave early and miss the final section. Well done on
a great conference.”
“Well done to you both for a well organized event – hard
work always pays off.”
As always, we are very grateful for all the feedback we can get,
so a big thanks goes to all of you who took the time to fill out the
feedback forms and tell us what we did well and what we could do better.
It was truly rewarding to read through the comments, some of which
I want to share with you:
“This is my first NEO event and I was impressed with this
programme/people”
“Great way to get & update skills. Meet people in the
same industry”
“V. interesting and relevant”
“Up to date industry information”
“Opportunity to meet other organisers & service providers,
learn & get info”
And my personal favourite:
“NEO rocks”
Well, what can we say? It’s a pleasure to organise a conference
for people who are so enthusiastic. You rock! I’m already looking
forward to next year!
Thanks to our Sponsors & Supporters
We love our sponsors, without whom we couldn’t have pulled
this off. Their support makes all the difference for us,
and we would like to extend our hugest and warmest thanks
to the sponsors of Events
Day 08: D4 Hotels for the Grosvenor
Suite and all your kind help and brilliant service; FindaConferenceVenue.com for
finding us the brilliant venue; SUMO
Multimedia for
the showcase
stands, beautiful staging, excellent AV and lighting and
top-notch crew; Pure Graphics for
all the high quality printwork: pop-ups, stage set, conference
programmes, fliers; Hire All Event & Party
Hire for
the extra tables, linen cloths, knifes, forks, plates, glasses
and all the other
catering equipment; Unique Dining for
the morning coffee breaks, the skirting for the showcase
stands and for generally being so extremely helpful and nice
to us; Slainte Stillorgan
for the mineral water; the Events
Industry Skillnet for
working together with us on this one; and last but not least
Eventznet for the design work, website,
registrations and e-marketing.
Thanks also to Sheraton Athlone for donating the gift voucher
spot prize, and to Sammie Leslie and Castle Leslie for those fabulous
goodie bags.
Thanks to the Team
If it weren’t for the fact that we had some really good help
with organising Events Day 08, we would have had to grow a lot more
arms, legs and brains in order to get it all in order, so thanks are
in order (am I possibly overusing the word “order”?).
The Events Industry Skillnet Steering Group deserves a big thanks
in this regard for their input and support. Evelyn O’Sullivan
from O’Sullivan Event Marketing has been working with us coming
up to the conference and she has been absolutely brilliant to work
with and a huge help. She was also there on the day, making sure the
registration desk ran like clockwork, working together with our old
friend Clare Brady from DIT. Clare is an old hand at managing the
registration desk for NEO, and usually she is flanked by fellow DIT
student Julie Mullane. This year, due to work engagements, Julie couldn’t
make it on the day, but even so she still came down to help us set
up the night before, which we greatly appreciated. We were also joined
on the day by master organiser Elaine O’Connor from Magnum Events,
who ensured a smooth running of the event, as well as by Fern Moore
and Cathal Hogan from Eventznet. We also had our ground troop of IA’s,
(Invaluable Assistants, that is!): DIT students Fiona, Lisa, Denise,
Laura, and Emma.
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